Madison

Madison operates from offices in Stanmore, North London supported by a distribution centre in Milton Keynes.

Madison is a leading distributor of cycle parts and accessories and includes well known brands such as Shimano, Giro and Bell within its product portfolio. It also owns the Ridgeback and Genesis cycle brands and has recently expanded into the powersports business.

Madison is the home of Ultimate Pursuits, a nationwide network of independent dealers in the cycle and powersports businesses. Visit the Ultimate Pursuits portal to see the network in action and to see Madison's vast product range through it's extensive dealer base.