Animal ®

Total Action. Total Adrenaline. Total Animal.

Animal is a UK action sports lifestyle brand based in Poole, England. The business was created in 1987 by two surfers looking for a solution to continuously losing their watches in the water due to the straps breaking under extreme conditions.

The simplicity and rugged nature of the watchstrap they created made it suitable for other action sports such as windsurfing, snowboarding, skateboarding and mountain biking. Before long, Animal started to make sports watches, apparel and accessories. Animal is now an international brand for action sports inspired clothing, watches, technical outerwear, eye wear, footwear, luggage and accessories.

Animal is an authentic actions sports brand, with a keen following amongst enthusiasts and an extensive team of riders in each of its core sports. These are surfing, BMX, ski-ing, skateboarding, mountain biking and snowboarding. Animal's ‘rider-refined’ program means all products get tried, tested and tweaked by the Animal pro team for real rider performance.

Animal retail stores can be found throughout the UK.

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