Sportline owns, designs, engineers and manufactures four well known and respected bicycle brands. Ridgeback, Genesis, Saracen and Adventure.
Each brand has its own distinct market position, image and target audience and Sportline is responsible for taking these brands to market.
In 2011 the Madison Saracen downhill racing team was created and now has many wins to its name. This team races in the UCI World Cup series and is now a globally recognised and well ranked team on the world stage.